The science behind viral trends in business, marketing, and human behavior
With this book-based course, learn from best-seller The Tipping Point by Malcolm Gladwell in bite-sized video lessons.
What you’ll learn
- What is the science behind viral trends in business, marketing, and human behavior.
- How to ensure that your audience doesn’t develop immunity against your viral marketing strategy.
- What are the three rules that dictate how ideas go viral.
- What we can learn from epidemics to understand how ideas can be spread.
Course Content
- Tipping Point –> 12 lectures • 30min.
Requirements
With this book-based course, learn from best-seller The Tipping Point by Malcolm Gladwell in bite-sized video lessons.
What makes an idea, a product, or a trend stick? Malcolm Gladwell’s The Tipping Point is a handbook for understanding patterns using The Law of the Few. The journalist turned author’s debut book shows the fine line between knowing and understanding. In this series, the “tipping point phenomenon” and learn how this iconic book completely changed how individuals look at new ideas, in addition to selling and marketing new products. Jan Rutherford, a principal at thoughtLEADERS, LLC shines the spotlight on the key learnings from this book.
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