Learn how to identify communication crises and effectively manage them.
When running a business, it’s inevitable that a crisis occurs. Crises are unpredictable and can be disastrous for your company, damaging your company’s reputation, bottom line, and more. By adequately and successfully planning for the future, you can protect your company more throughout these serious situations. This course is about understanding communication crises and helping you create a well thought-out crisis communication plan. By the end, you will be able to identify the causes of crises, develop response plans for a myriad of different crises, learn how to approach the media, and understand how to navigate your company to safety through a crisis. The content is supplemented by a robust, detailed template for you to consult and work with as you progress through the course. You will be able to apply this template directly to your business, allowing for complete personalization and optimization of the course.
What you’ll learn
- Identify the common types of communication crises for your business.
- Plan for future risks to your business.
- Create a crisis manual.
- Understand how to handle communication crises well.
Course Content
- Introduction –> 1 lecture • 1min.
- What is a Communications Crisis? –> 4 lectures • 15min.
- Navigating Crises –> 4 lectures • 14min.
- The Media and You –> 5 lectures • 16min.
- The Do and Don’t of Crises –> 3 lectures • 7min.
- Conclusion –> 1 lecture • 1min.
Requirements
When running a business, it’s inevitable that a crisis occurs. Crises are unpredictable and can be disastrous for your company, damaging your company’s reputation, bottom line, and more. By adequately and successfully planning for the future, you can protect your company more throughout these serious situations. This course is about understanding communication crises and helping you create a well thought-out crisis communication plan. By the end, you will be able to identify the causes of crises, develop response plans for a myriad of different crises, learn how to approach the media, and understand how to navigate your company to safety through a crisis. The content is supplemented by a robust, detailed template for you to consult and work with as you progress through the course. You will be able to apply this template directly to your business, allowing for complete personalization and optimization of the course.
There are no prerequisites. This course is designed for all experience levels, making it easy for all professionals and students to easily develop the skills necessary to navigate your future communication crises. It can be taken at your own pace and used to collaborate with departmental heads of your company as well, ensuring concise and effective communication throughout.